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[ASK-JL] How to avoid MLS homes & How to Investing with No Money or Credit

  • Written by J. Lamar Ferren 3 Comments3 Comments Comments
    Last Updated: June 25th, 2010
    J. Lamar Ferren here and I know it’s been a while since you’ve hear from me. Probably like a week… Anyway, I’m still knee deep in a project that I will be revealing to you very soon. This is so crucial to our real estate businesses and if you want in on it, then stick with me.

    The economy cannot stop what I have to share no matter if it goes up or down.

    With that said, I’m always open to helping anyone I can
    move forward in this business, so I’d like to take the time
    to answer some questions that came in through the
    Ask-JL Question Box.

    Here is the first question:

    1) Hey Lamar, I’ve been running into a lot of owners that have
    listed their homes with MLS. How can I avoid this??

    -Lou

    Hey Lou,

    I’m assuming you’re using a strategy that doesn’t require you to work with a realtor, given the fact that your trying to avoid homes on the MLS. If that is the case, then allow me answer your question and give you some tips on how to avoid these type of homes, so you can focus on whatever strategy your using.

    Targeted Marketing
    You have to hone in on who your customer is and either attract them  to you with your marketing or find where they are and put your message  in front of them. Your marketing needs to be specific and direct with a  message that resonates with who you are going after.

    Avoiding owners who list their homes on the MLS can be a challenge  because one day they could be an FSBO (For Sale By Owner), the next day they could be listed on the MLS.

    Being Specific in your Qualification Process
    With that said, it also comes down to your qualification process.  What I mean by that is, when people see your ads…are they able to qualify/disqualify themselves? If you’re getting an overwhelming amount  of sellers who have listed their home on the MLS, then when you advertise, you could say something like:

    • “We Buy Homes that are For Sale By Owner”
    • “We Buy FSBOs”
    • “We Buy For Sale By Owner Homes”
    • “If your home is listed on the MLS, then we are not interested in buying it at this time”
    See how specific that is…
    If I was getting an overwhelming amount of people on the MLS, that is how I would advertise.  If a home owner sees this and their property is listed with the MLS, they will most likely disqualify themselves and move onto something else. If a FSBO sees this, then they’ll say, “Hey that’s me!” and may respond accordingly.

     

    This approach may not be 100% perfect as far as helping you avoid all home owners who list their homes on the MLS,  however it shoulD significantly decrease the amount.  I say should because this is only in theory.

    Personally, I have not tested this as I don’t get an overwhelming amount of homes on the MLS.  If they’re listed and the strategy I’m using doesn’t cater to that group, then I tell them that I can’t help them and move onto the next. They do not qualify for my business model.

    The key words you should take away from this are:
    Targeted Marketing, being specific, and qualifying or
    disqualifying
    your sellers directly or indirectly

    (meaning they qualify/disqualify themselves).

     

    ————————–

    2) Hello J L., I have been reading all the books and trying for months.
    My problem is I don’t have the money or credit. I would like
    to find the houses and flip them to an investor.

    What I don’t understand is how to get all the comps and other
    things done in order to present them to an investor so they can be approved. -Orson

    Hi Orson,

    What books have you been reading? If you’re in a situation where you have no money and no credit, then you need to focus on real estate strategies that involve no money and no credit. You may want to focus on books that discuss these type of strategies. If you head back to my blog you’ll see that I lay out 5 Strategies that can help you dominate in this economy.

    http://jlamarferren.com/729/top-5-creative-real-estate-investing-strategies-in-this-economy

    They all require little to no money and no credit, depending on how you position yourself.

    I can tell you right now that my favorite strategy is the Lease Option.
    You leverage the money and credit of others while helping
    them get into a home. (OPM & OPC)
    This strategy is so valuable right now due to the fact that a lot of buyers aren’t able to qualify for loans and because home owners don’t want to lose money. If they’re really motivated, they’ll be open to it.

     

    To learn more about this strategy, go to http://www.jlamarferren.com/ presents/bwncc

    You can also go back to my blog where I give more details. Either way, it’s best you focus on a strategy that you can use now, regardless of your situation.

    Now I will answer the second part of your question:

    When looking for comps, you have to choose homes that are similar to the subject property. You have to factor in the style, the square footage, the distance (try to keep it to 2mi or less),  bedroom/bathroom breakdown, etc.

    There are many sites that do this for you. If you head back to my blog, you’ll see a resources section that lists a couple of popular home value websites, such as Zillow, CyberHomes, Realtor.com, etc. Check it out here: http://wp.me/PABgv-6a

    Take these with a grain of salt though… It’s best to talk to other investors and even realtors on ground. If you can actually partner or build a relationship with a realtor, that would be great too.

     

    Why?

    Well they can do what is called a CMA or Comparative Market Analysis for you. This is how they value properties and it’s the closes you’ll get (that I know of) to truly valuing the property, aside from an an actual appraisal.

    You mentioned other things for approval from an investor. I’m not sure what you’re referring to and I need you to be a bit more specific. With that said, if you’re helping another investor, then ask them what you need and make sure your questions are specific, so you get specific answers

    Hope that helps!

    THE PREVIOUS ASK-JL ISSUE ————-

    In the previous issue I covered questions regarding bird dogging. I actually made a video and talked about bird dogs getting paid on short sales and 11 ways to find investors to birddog for.
    Check it out: http://wp.me/pABgv-lr

    ——————————–

     

    Alright that wraps it up for this issue. If you like getting answers to questions like this, ask your own question! You can submit your question by going to the Ask JL Question Box:
    ==> http://www.jlamarferren.com/ask-jl

    Your questions are what will make this process helpful, so please keep them coming.

    I can’t make a 100% guarantee I’ll answer your question, due to time I spend with my family and working the business. However, ask away because I’ll split it up into more frequent issues, if I have to.

    Finally, there is no such thing as a dumb question.  Don’t feel intimidated or think that I will just dismiss your question. Submit it!

    To Your Success,

    J. Lamar Ferren
    New Breed Investor

    http://www.jlamarferren.com

    Random Ps. Ever heard of The STRANGEST job in The World? http://www.jlamarferren.com/presents/strangest-job

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  1. #1 Lou
    June 27th, 2010 at 8:26 pm

    JL You were right on it. I had a question about marketing to sellers and I really appreciate the information you advised me on.
    Now I can implement these strategies to sellers.

    Thanks!

    Lou

    [Reply]

    Post ReplyPost Reply
  2. #2 J. Lamar Ferren
    June 27th, 2010 at 8:47 pm

    No Problem Lou. Let me know how it turns out! :-)

    [Reply]

    Post ReplyPost Reply
  3. #3 Darryl
    August 4th, 2010 at 5:28 am

    JL

    I have to agree with Lou. I am going to implement that strategy too!

    [Reply]

    Post ReplyPost Reply
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